Why Pens?

Tangible

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Pens are tangible and ranked as the most useful promotional product.


Research provided by the University of Reading, Electron Microscopy Laboratory, ©2013, All Rights Reserved.

Research provided by the University of Reading, Electron Microscopy Laboratory, ©2013, All Rights Reserved.

Longer Exposure

Promotional pens are kept an average of 5.3 MONTHS and can write a distance up to 1.24 miles before running out of ink!


Thousands of Impressions

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Promotional pens generate an average of 3,134 impressions over their 3-6 month lifespan! That's the second-highest of all promotional products.


Cost-Effective

By far, promotional pens are more cost-effective than TV, magazines, and digital advertisements at 1/10th of a cent per impression.

 
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People Remember

Roughly 86% of U.S. promotional product recipients can recall the advertiser on the item.

 

Research and graphics provided by the Advertising Specialty Institute, ©2013, All Rights Reserved.